Marketing builds Recognition and Revenue

Website Development, Print Design, Photography and Digital Marketing

Fine Things Jewelry and Collectables

The owners of Fine Things Jewelry, Steve and Tricia Pittman have been in the jewelry business for over 30 years. Marketing had mostly been done by word of mouth or traditional avenues, but there was more and more need for a website to showcase their beautiful pieces of handcrafted unique jewelry to customers beyond the local storefront in downtown Glenwood Springs. We developed this website to be both educational and a conduit for communication and to drive traffic to the store.

The Solution: A strategic and effective marketing plan is developed to drive revenue to the store through visitors to the store, phone calls and emails.

Website Development

The Fine Things Jewelry website showcases examples of their unique jewelry and designs as well as a collection of educational information about many different precious gemstones, types of jewelry and history.

EMAIL MARKETING

Monthly educational newsletters are sent out at the start of each month, including tidbits of history and lore to how to pick an engagement ring or holiday gift ideas that help create smiles that last a lifetime.

ELEGANT ROARING FORK LIFESTYLE MAGAZINE ADS

Fine Things Jewelry regularly advertises in this direct mail publication mailing to single-family homes in the Roaring Fork Valley of Colorado worth $400,000 and more. This branding campaign has been fruitful. It focuses on beautiful jewelry and a simple call to action.

Advertisements in LOCAL NEWSPAPER AND LOCAL TOURISM MAGAZINEs

Fine Things Jewelry utilize local print advertising in local daily newspapers and tourism-driven magazine in their mountain resort town. It keeps the shop in the eyes of the locals as well as tourists learning more about the town before and while traveling in the area.

SOCIAL MEDIA MANAGEMENT AND ADS

Regular posts and ads to create more visibility for the store while showcasing beautiful jewelry, educational articles, interesting facts, and great gift ideas.

PHOTOGRAPHY

Elephant Mountain Creative offers creative jewerly photography services of their handcrafted and unique designs.