Branding, Website, Donations
New Energy for the Redstone Art Foundation
Ever feel like you are stuck in the same routine?
That’s exactly what was happening at the Redstone Art Foundation.
The Redstone Art Foundation, a wonderful nonprofit in Redstone, Colorado had been doing things the “old-fashion way” for years. Now they were missing out on opportunities.
About the Client:
For the past 25 years, the Redstone Art Foundation has been to promote and encourage the arts in the remote but GORGEOUS Crystal River Valley in Western Colorado. They host events and an annual Labor Day Weekend Art Show with amazing local and regional artists. All the money raised go to awarding annual scholarships of several thousands of dollars to local high school seniors who go on to higher education in an art-related field.
Before >>>
The marketing and online presence of the Redstone Art Foundation didn’t represent the level of commitment or quality of the organization.
With more and more people using online resources for information they need an upgrade and to be found online.
It was time to retire their DIY website. It was time to step up their game with a professional brand and logo that would create consistency in marketing.
The group was ready and excited to dig into a new chapter. They wanted to reach more people not just locally but regionally to create more excitement and enthusiasm.
After >>>
The transformation took the organization to a new level of professionalism and impact.
A beautiful new logo, brand identity, and user-friendly website were created that fulfilled their needs now and into the future. This website has created a new online stream of revenue for the organization that never existed previously.
Why this transformation works?
Fine Art Inspired Logo & Identity
A new simple but elegant logo was created that incorporates the feeling of beautiful art and the inspiring scenery of the area. It resonates with the members, artists, and art lovers. Strong bold colors and classic typography tie the look together and honor the 25-year history of the organization.
Easily Share Mission & Connect
This new Squarespace website allows gives the organization a professional and memorable way to share its mission and story. It allows for online registration for the organization’s events and online donations. This was a major upgrade. New headlines and calls to action were created to improve flow and readability. A group of members was trained on how to update and maintain the website.
Update, Beautiful Marketing
Clear brand standards make it easy to create on-brand marketing materials to drive recognition of the organization. We created print and digital marketing materials for the Redstone Paint Out, membership drives, and the Annual Redstone Labor Day Art Show.
Online Fundraising
We integrated GiveButter into the website to take online payments and donations by credit card or banking information. GiveButter offers a lower transaction fee for non-profits and a way for users to cover the cost of transaction fees.
Save Time & Money
An e-newsletter template was created with flexibility to be used for annual membership drives, communications with members for events, and communication with artists. This saves the organization money on printing, paper/envelopes, and time spent on stuffing envelopes.
Newspaper Ad for Redstone Paint Out! a Plein Air Event
Updated, modern Redstone Art Foundation Website
Redstone Art Foundation logo